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  1. Hello there! We're creating a map to help connect womxn in the distilling industry. We also hope this can be an asset to the press, and consumers hoping to support minority-affiliated spirits companies. We're mapping Woman Owned, 50% Woman Owned, Women on Exec team, BIPOC, LGBTQ, Woman Distiller, and more. Womxn in Distilling via High-Proof Creative To add your company to the map, please follow this link: https://docs.google.com/forms/d/e/1FAIpQLScS2OEhTp1H6E_iiZAhD4TwzSdQ0G6iZ-gpruaROxxrqOu2hQ/viewform
  2. Happy Tuesday Morning to All!!! I have something very special on tap for you today in this installment of the TMIT. You have probably heard the old adage of, “Use your powers for good, not evil.”, right?!?!?! Well dear reader, I am always using my superpowers for good. As you also know, I am always looking for new ways to assist you here on the forums. Whether it is by improving your insurance options, coverage’s, or carriers, or offering referrals to great cooperage's, TTB experts, or whatever … I have a very cool offering for those of you out there that are looking to m
  3. Over at High-Proof Creative we recently updated a blog post about working with social media influencers. Has your distillery worked with people on social media? We were surprised to find that micro-influencer engagement succeeded that of celebrities last year, and audiences see micro-influencers as more authentic and believable than collaborators with a high following. What has your experience been, good or bad?
  4. Hi everyone! I'm looking for a few distillers/owners to have a quick call with me for a research project I'm working on to better help craft makers with marketing when they're first getting started. No sales pitch at all - just looking to learn about your challenges, frustrations, and wins (or lack of doing anything at all!) when it comes to marketing so I can help others have more wins and fewer challenges and frustrations in the future! If you're brand spankin' new and haven't even started thinking about marketing seriously yet I'd love to hear your thoughts as well! As a t
  5. Small Crafty Start-Up looking for like minded entrepreneurs. We seek to grow it small and grow it strong Quality essential to success
  6. We're starting to ramp up our sales program and need to get more boots on the ground. Curious what some other distilleries/brands experience has been with compensation structures for sales managers and brand ambassadors. What's worked well? What hasn't? What's the relationship been like between in-house sales staff and distributor's sales force? How much should we really be budgeting for sales force compensation?
  7. Just taking a quick survey on what different distilleries use in their tasting rooms to capture and manage customer sales, customer data, and inventory? Answer here or send me an email to debbie@activeclubsolutions.com.
  8. Hi all, While we're not new to ADI we are new to the forums so we thought we'd pop into say hi and introduce ourselves to those of you who don't know us. I'm Suzanne, the founder of The Crafty Cask where we celebrate the people, products and stories of craft alcohol. So what does that mean? Well we work with amazing craft distillers like all of you to support your success and growth goals. From social media training/consulting to video creation to feature articles or social media shout-outs and features. We do a variety of things to educate and entertain our ~10k craft alcohol enthusiast
  9. We're planning an amazing craft alcohol exploration event for a non-profit animal rescue's fundraising gala and I still have a couple of spots open for craft producers to join us. Think of it like one of those big craft spirits festivals EXCEPT it's an audience small enough to actually talk to and convert and sell your brand to. With minimal competition since we're only having 8 distillers max. We're also programming content to actually force consumer learning and engagement throughout the night so it's almost impossible for someone to just come up take a sample and walk away. While this
  10. Calling all craft distilling leaders: Be part of the conversation and share your ideas on the art, business and science of craft spirits at the world's largest gathering of craft distillers! ........
  11. until
    Calling all craft distilling leaders: Be part of the conversation and share your ideas on the art, business and science of craft spirits at the world's largest gathering of craft distillers! ........ ADI Conference & Vendor Expo March 18-21, 2019 in Denver, Colorado Submit Proposal
  12. Hey Gang, I've been doing a lot of reading on the sales forums and I noticed that one of the most critical pieces of developing your brand, was not being covered - POS So I've taken it upon myself to start chipping away at some fundamental and easy things that can help build your brands without breaking the bank. who the heck are you, and what makes you the 'expert?' Glad you asked. I have almost a decade of industry experience ranging from bar and restaurant purchasing, distilling, brand development, market management and new market arrival - all the way to distribution and portfolio mana
  13. Hello friends in craft We have a very limited number of advertising slots available in our soon-to-be-released mobile application. If you are interested, give us a shout at growth@microshiner.com cheers - cobey
  14. I own my own marketing communications company, aW Marketing, LLC. For nine years, we’ve been knocking clients’ socks off with smart, relevant marketing and communications for small and medium-sized companies as well as global brands. And our passion for great marketing means we challenge ourselves to make sure you’re getting the freshest, most-relevant creative thinking—without the large-agency invoice. Tradeshow video? Responsive web site? Radio campaign? PowerPoint? Brochure? We do them all, every day. Talk to us in person, on the phone or on email. Thanks, Jason. jason@awmarketi
  15. DigiMarCon - The Premier Digital Marketing Conference Series Worldwide 2018 Calendar of Events has been released. Check out the calendar here - https://goo.gl/mQX1X6 UPCOMING 2018 EVENTS - DigiMarCon Cruise 2018 - https://digimarconcruise.com - April 22-29, 2018 (Orlando --> Caribbean) - DigiMarCon East 2018 - https://digimarconeast.com - May 10-11, 2018 (New York, NY) - DigiMarCon Canada 2018 - https://digimarconcanada.ca - May 17-18, 2018 (Toronto, ON) - DigiMarCon South 2018 - https://digimarconsouth.com - June 6-7, 2018 (Houston, TX) - DigiMarCon W
  16. Hi all, Currently working as a Master Distiller overlooking all operations in a rather big grain to glass distillery (vodka, gin, whisky, etc). I am looking for the right partner/investor to create 2 brands (to start with) as a distributor company. The point is to have no building and no equipment! I find there are already too many distilleries and some of them are struggling reaching ends but there is still a lot of room for new products so we might as well all work together. And plus I'm no fit to work between walls, I need to be out there talking to people and showing my product!
  17. We are super excited to announce the launch of our latest channel for content marketing, the audio podcast version of our 360 video YouTube webcast - Life, Distilled. Podcasts are huge right now, and there are few better places for connecting with millennial audiences. With the Life, Distilled podcast we have created a platform for introducing this important population to craft spirits and the small batch lifestyle, tapping into their desire to find and connect with brands that share their values. Please give it a listen, share it on social media, and let us know what you think.
  18. There seems to be a lot of opinion around this, so we thought we would open ourselves to your abuse. Perhaps this way our other posts can be consider on their own merit. Fire away.
  19. The alcohol beverage market is a closed system. In the US what this means is that that ~136.8 million people account for the ~211.6 billion dollars in alcoholic beverage sales each year. It is important to note that this number of drinkers has remained essentially unchanged for over 40 years, despite an onslaught of alcohol advertising. What that means if you are an alcohol beverage producer is this - you are stealing your customers from somewhere. The question is where. Now here, there are a number of options. If you are producer in a certain category, perhaps you are winning over
  20. To Whom It May Concern: My name is Nate Thompson. I recently finished an MBA program at the University of Southern California. My long-term career goal is to open my own distillery. In the meantime, I am looking for an opportunity to work full-time as a production operator and work toward becoming an operations manager to further hone my skillset and continue my education in the industry. My experience in spirits to date includes a work-study exchange with Hakkaisan Sake Brewery in Niigata, Japan, where my team reviewed the company’s struggling U.S. strategy, ultimately encouraging t
  21. You are a total spirits sales badass. You're a strategist, with experience moving selling at a national level in closed and open states. You're comfortable managing a team and want to help a brand go from moderate sales to over the moon sales, without sacrificing values. You've had some great learning opportunities in the past but perhaps haven't found the company that allows you to spread your wings the way you want to. You also like floating rivers, making time for shenanigans and know that the best way to live a life is to create that balance between working hard and playing hard.
  22. I'm considering adding artwork to our next order of cases. Do you have art work on yours? If so, have you found artwork to help sell more product? Lastly, I design my own stuff and I'm curious if others do too or if most hire it out? Thanks! -Scott
  23. Hi all. We are gathering interest for a seminar this Summer. Please have a look and let us know if you're interested: http://cardinalspirits.com/business-of-distilling We've been in business for 2 years, after 3 years of planning. During an intensive 3-day seminar we will open our financial records to you. We will skip theory and dive into actual numbers. We will cover startup costs, fundraising failures and successes, tasting room financials, distribution financials, equipment costs, build-out costs, marketing costs, labor costs, and actual revenue. We firmly believe
  24. Hi There! My name is Zach and I am the Whiskey Wrangler for Black Button Distilling, the first craft distillery in Rochester, New York since Prohibition! I just wanted to take a a moment to introduce myself before I dive right into the discussions. My responsibilities at Black Button consist of marketing, social media, sales and anything in between! I started my craft distilling career probably how many others found their love for craft spirits, through the craft beer boom. I was working at a locally craft brewery and overnight I fell in love with the endless possibilities. At the time I d
  25. Recent article stating about very few of them making money. Ouch.. That is one of the differences of our workshop for the last 7 years. It is a business and planning for the bottom line is as important as that next recipe. Check out our facebook post on this here Still room in our March 14 - 18 workshop. Join Us!
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