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  1. Join us for Part One of a Three-Part series as we host the industry experts Thoroughbred Spirits Group for a strategic discussion on the opportunities and risks of incorporating bulk distillates into your portfolio. Their Managing Director, Scott Schiller, and special guest Heather Thome, Vice President of Craft Spirits at J.B. Thome & Co., North America’s largest bulk alcohol purveyors, will provide a comprehensive view on what to consider regarding; branding, liquid development, financial, and exit strategy. The hosts will also have an open Q&A session. The free webinar will be held on December 1st at 10 am Pacific. Please submit any questions you have relevant to this topic in advance to info@tbspirits.com. Space is limited so please register in advance to reserve your spot. Register Now
  2. A webinar with Seth Sirbaugh, Principal of Tribe Branding & Design, moderated by our own ADI president Erik Owens Everyone in the distilling industry hears the term ‘branding’ every day, but it’s often said as a catch all, misused, or just partially explained. Your brand and identity can have as big an impact on your business as the quality of the spirits you produce. The process of branding involves much more than your logo and labels. It’s the definition of your story and how you tell it. Your brand is who you are to the public and ultimately how you can connect with them. Branding can also establish your positioning—the key differentiators that set you apart in a crowded industry. ADI’s goal is to give our membership one-on-one access to an expert who can help provide clarity on what branding really is and how it can help shape your distilling business as a whole—and then share that information through a webinar. To help us do this, we have partnered with Seth Sirbaugh of Tribe Branding & Design to deliver a webinar focused on specifically on branding for distillers. Tribe has spent the better part of a decade working with craft distilleries and breweries to help each client define, target, and present their own unique brands Now—we want to hear from our membership. The content of this webinar is going to be built specifically on our members questions. Your participation will help inform all of the the topics we discuss. Whether your brand-related questions deal with budget planning, identity design, packaging, defining your overall brand—or even just where to start—we need to hear from you. Email us your questions: hello@tribecol.com (please make this email a link to direct email link that comes up with a subject line of: ADI Branding Webinar Question) Register for the event here: https://zoom.us/webinar/register/WN_4zG3kSLpSqSjWDJWfiia3w And, if you would like to participate directly in the webinar beyond asking questions see the link below.
  3. Hi everybody! Our latest entry into our Webinar series comes to you in 3 parts. Director of Education Todd Buckley will be LIVE from Tacoma, WA to teach you everything you need to know about proper Business Planning for craft distillers. Keep in mind, the Business Planning Webinars will take place over the course of 3 separate Wednesdays, but you don’t have to be present for all of them. We’ll be recording each session and will have it posted to the website soon after their conclusion. Each session will be approximately one hour. As part of the Webinar experience, all participants will be able to interact with Todd in realtime, asking questions via text as they occur to you. Rather than a simple presentation, these Webinars will have a much more conversational feel to them and you’ll be able to tailor the experience to exactly what you’d like to learn. Here's a link to learn more: https://distilleryuniversity.com/product/business-planning-webinar-with-todd-buckley-3-part-series Dates: 8/21, 8/28 and 9/4. All sessions will begin at 4:30pm PST Subtopics will include: Introduction to Essential Business Planning for Your Startup Distillery Organizational Structure Partners & Advisors Management & Personnel Business Plan vs Business Canvas Market Analysis Customer Sentiment Competition SWOT/VRIO Analysis SMART Business Goals Marketing Strategy Marketing Plan Personnel Plan Financial Plan Financial Forecasting Sources and Uses Break-even Analysis Business Plan Outline Putting It All Together Entering The Dog & Pony Show If anyone has any questions, feel free to get a hold of me by phone or email. I can be reached at (509) 999-1244 and rockwell@distilleryuniversity.com. We hope to see you there! Rockwell Rutter
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