Wholesaler/Brand management

[PapisCoquito]

Hey everyone,

I’m looking for some guidance regarding pricing our bottles correctly and a tiered discount structure that would incentivize buying more cases. Just some more information regarding my product:

-Rum Liqueur 

-Cost$72 per case(12 750ml)

my question is what is the industry standard for mark ups. Since we are technically the wholesalers and brand managers we acquire the finished product at cost and can sell to liquor stores, distributors, and bars. What is the standard mark up for this and any advice on how to have a tiered discount incentive?