Re-opening your distillery tasting room? Don’t forget to update your digital presence

[Karen Locke]

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, was one of the hardest-hit industries during the pandemic.

With light at the end of the tunnel, you may have already opened up your distillery tasting room, but have you checked in on your digital marketing?

Here’s a step-by-step digital marketing guide for re-opening your craft spirits tasting room to help boost your company’s visibility and foster brand loyalty online.