Patio29Dadio Posted August 23, 2021 Share Posted August 23, 2021 I have been reading a growing number of articles saying that Millennials are rejecting alcohol. I have had some debates with people in this age group confirming the very thing... basically lauding cannabis and putting alcohol in their hierarchy of things they are addicted to cancel. It seems that COVID, our government responses to it, the impact to the on-premise market, the consolidation of distributors, the explosion in ready-to-drink offerings... and now this trend for another young person and nanny-state try at a new Volstead Act in practice, is about the perfect storm of crap for our industry. I for one, think the explosion in hard seltzer and other big-producer industrial consumer ready-to-drink alcohol products has reached a point of over-saturation. They are truly pushing over-consumption and it seems the smarter generation of young people have about had it with that marketing/media manipulation. Unfortunately they are not differentiating those products with our premium, hand-made craft products of agriculture. We compete with these big products, and it seems they are potentially pulling us down with them. I am taking every opportunity to differentiate our products from these other products... that frankly I believe are crap. Really, flavored soda water with some GNS? Another very frustrating aspect of this... the kids seem to be on a kick to reject tradition. The stories of history connecting to our industry... the nostalgia... the authenticity... these are starting to be responded to as negatives. I think we better get on this or we are going to see a generational downward trajectory in market. Interested in your take on this. Am I over-reacting? Link to comment Share on other sites More sharing options...
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!Register a new account
Already have an account? Sign in here.Sign In Now