Ralph at Tuthilltown Posted October 11, 2010 Share Posted October 11, 2010 BEAM BRANDS has applied for three COLA approvals for: PM DELUXE, EIGHT STAR and SUNNY BROOK whiskeys. The use of the word "whiskey" is questionable. The CFR allows for the use of "neutral spirits" in "blended whiskey", without specifying "grain neutral spirits". But the definition of "whiskey" specifies it is the distilled spirit of a fermented mash of grain. The use of cane neutral spirits derived from cane and molasses from the Virgin Islands under the COVER OVER program that has resulted in a very sweet deal for rum makers who move their operations to the Virgin Islands (read more about this issue in the thread about DIAGEO and CHARLES RANGEL). And the savings has not gone unnoticed by the big whiskey makers. BEAM is taking advantage of the ambiguity in the CFR by the use of the phrase "neutral spirits" which is not specific to grain. My question is, do the micro distillers see this as a subversion of the Standards of Identity? You who are grinding grains and making fine whiskeys, you whose feet have been held to the COLA fire more than once over the minutia of the regulations, you who will have to compete with BEAM's cheaply produced, so-called "whiskey, a blend"; how do you feel about this development. By the way, BEAM is not the only major manufacturer who is aggressively pursuing this line of business. The real point: If the COLA is approved, BEAM will have redefined whiskey as not specific to grains. Ralph Link to comment Share on other sites More sharing options...
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