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I don't believe it will be to the same extent. I think in general, the big boys in our industry didn't participate in the race to the bottom of quality and cost to the extent that A-B, Miller, et al did in the beer industry. The large brewers opened the door wide open for craft breweries to eat away at their market share. The distillers certainly cut a few corners, but not nearly to the extent of the brewers. This is why I try to be more conservative whenever I look at a total available market 5-10 years down the road.

Don't get me wrong, I think our industry is on the rise, I just don't think it will boom like the beer guys are seeing.

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