TetonDistillery Posted May 16, 2013 Share Posted May 16, 2013 I'd like to get your opinions on the pros / cons of working with the big broker/distributors versus the smaller ones. Here is the dilemma we are facing when considering who to partner with in new states. In some of the states we have entered, we have partnered with smaller distributors. For example, a company that does a lot of wines but also distributes spirits as a side business in that state. The advantage is that our brand of potato vodka gets more attention because our distributor doesn't have Absolut, Stoli, etc. the salespeople of our wine/spirits distributor only have one potato vodka on their list, so we get a bit more attention. The other side of the coin is the big broker/distributors (Republic, Southern Wine, etc) They have a ton of brands and they also have a lot of salespeople and accounts they can call on. But is is very easy for a craft brand to get little attention in that system. Which do you prefer? Any other options? Any advice or warnings? Thanks Link to comment Share on other sites More sharing options...
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