Red Stag by Jim Beam

[cowdery]

I mention this here because I know many ADI members do infusion, for gin, absinthe, flavored vodka and other products. Even if you don't, you should read this because it shows that the major producers are paying attention to ... you. More specifically, they are paying attention to your customers and the sorts of things you are showing that people are willing to buy.

Jim Beam is introducing a new product and, in a way, a new category. It is called Red Stag by Jim Beam.

There is a long-established category of flavored whiskey, which is made but not very popular. This is not flavored whiskey, at least you won't find those words on the label. This is, "Kentucky Straight Bourbon Whiskey infused with natural flavors.” The flavor in this case is black cherry, but they can obviously do others in the future.

I don't know much about their infusion process. Here is what they told me. “Red Stag is created though a unique, artisanal, natural infusion process where black cherry flavors are slowly and carefully infused into our fine, four year old bourbon.”

To read more, go here.

[Denver Distiller]

Jim Beam is introducing a new product and, in a way, a new category. It is called Red Stag by Jim Beam.

We've been making our Peach, Blackberry, and Apple Whiskies for several years now. Our apple whiskey is outselling our vodka. It's like what Ron said about the reaction of shopkeepers to his baby bourbon, "finally, something different".

Leopold Bros. Fruit Whiskies