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First Press


rumfarmer

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It has been a very long road, but I am finally in business and got my first little blurb. The local Honolulu Magazine is doing a feature story that will run in the Fall, but this one isn't bad. I am just wondering what we can all do when the press embellishes? Do you just leave it alone? My issue is primarily the inaccuracy of the amount of the world's rum made as Agricole vs. Molasses and Refined Sugar. I suppose it sounds more interesting to say that 99% of rum is made a different way than I do it, but Agricole is probably more like 3%-5% of the market. Thoughts?

http://www.honolulumagazine.com/Honolulu-Magazine/Biting-Commentary/June-2014-1/Ko-Hana-Hawaiian-Agricole-Rum/

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In general, almost every press mention will include something to quibble about or an outright error. I think it's preferable to let it slide, but correct anyone who asks about erroneous information and try to correct it tactfully in future media interaction. The only case where it might be worth making a fuss is in the rare event of actual malice by a small-minded hack.

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Never hurts to write up a notes sheet prior to an interview and hand it over to the interviewer/writer. Don't be modest, you can even include quotes. You can even follow the style of a press release if that helps. Your business is a foreign world to most. You might think this is a little artificial, but I guarantee you that the writer will appreciate it. More often than not, you'll see that it positively influences the piece.

Outsider's perspective? That piece is great. The inaccuracy is slight and makes your product seem even more exclusive. I'd make plans to visit if I read that article in my local paper. Or maybe I just want to head back to Waikiki.

Love your bottle and label design by the way, very sharp.

By the way, your brand name pronounced literally means "my love" in Polish.

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I wouldn't worry about it at all. That is a pretty minor inaccuracy compared to what you are likely to encounter in the future. We have had countless mistakes made in reporting. When it comes down to it most readers do not remember the details. Hopefully they come away with an interest in your product.

James makes a good point. An information sheet/email will go a long ways towards accuracy but even that doesn't seem to guarantee there won't be mistakes.

Nice article, btw. :)

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