Should we brand ourselves as XYZ Whiskey or XYZ Distiling?

[DenverDistiller]

We are opening our distillery with a dual purpose

1) make a great bottle of whiskey which will be our flagship product

2) make unique liquors for our tasting room that are one-of-a-kind

Here is the question -

I am inclined to have our marketing read XYZ Whiskey to give people a tangible idea of what we make, but alternatively we could be XYZ distillery and equally promote whiskey, and our unique spirits...

I'm leaning towards the company name highlighting whiskey, but I am torn. What to you think?

[daveflintstone]

I think the real question is, how do you pronounce XYZ?

[Dehner Distillery]

DO NOT BOX YOUR SELF IN TO A "WHISKEY" NAME. WHEN YOU WANT TO DO ANYTHING ELSE IT JUST WILL NOT LOOK OR FLOW RIGHT.

Would you expect Jack Daniels to have a vodka?? NO....

Would I go looking for a rum, or a vodka, or gin at a whiskey distillery??? NO.....

If your whiskey is so good, it will stand on its own legs.

[DenverDistiller]

cool - we took your advice Dehner D.

Thanks,