Jump to content

Whether or Not MicroShiner is a Good Name for a Craft Media Company


microshiner

Recommended Posts

It's not the worst, but it's also not great. "Micro" in general strikes me as a lazy word. Easy to come up with, and not denoting much. Lots of other company names use "micro" as part of their name, notably Microsoft. With that name in mind, it has connotations of the computer industry, which seems at odds with the intended audience.

Link to comment
Share on other sites

Depends on what you want to convey. If you want to appeal to the majority of craft distillers that are really trying to make a go of it as a business, it is a bad choice. Most don't think of themselves as 'shiners. If you are trying to appeal to both the turbo-yeast driven hobbyists and the producers of near-neutral spirits in the garage, it is the perfect title.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...