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Whether or Not MicroShiner is a Good Name for a Craft Media Company


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It's not the worst, but it's also not great. "Micro" in general strikes me as a lazy word. Easy to come up with, and not denoting much. Lots of other company names use "micro" as part of their name, notably Microsoft. With that name in mind, it has connotations of the computer industry, which seems at odds with the intended audience.

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Depends on what you want to convey. If you want to appeal to the majority of craft distillers that are really trying to make a go of it as a business, it is a bad choice. Most don't think of themselves as 'shiners. If you are trying to appeal to both the turbo-yeast driven hobbyists and the producers of near-neutral spirits in the garage, it is the perfect title.

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