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That Vision Thing


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I recently visited Koval Distillery, which is located very close to me here in Chicago. My blog post about it is here.

One thing that struck me, which may be of use to beginners, is that Robert and Sonat Birnecker went into this with a very clear and well-grounded vision of what they wanted to do and they tailored everything about their operation to do that well. In their case, Robert's grandfather in Austria is an accomplished distiller of fruit and grain spirits in a very particular style. While Koval is also doing its own thing, they have that solid grounding in a specific heritage and tradition. I'm not saying you have to have a distiller grandfather, but you will benefit if you have a well-developed vision of precisely what you want to accomplish before you start.

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