Some of the best advice I saw posted on this forum regarding start up was; Your starting a marketing company that sells booze. Locally that has played out exactly that way. You don't need to make good spirits to be successful, you need to sell lots of spirits to people that don't know the difference. If you can't survive two years loosing money you may want to try something else. I have always said that I am driven by passion and purpose not fame and fortune. Our focus has been to make the best spirits possible. Eventually that will win the day'. But not in the short run.UNLESS, you are a marketing company selling booze. If you make it they will come only works in the movies. If you love to make spirits, make spirits. If you love to make easy money, do something else. Its easy to make spirits. Its hard to make good spirits and even harder to sell it.