I am working on our Business Plan, and I want to develop a cash-flow projection that takes into account seasonal variation. For example, I know that February is going to be slower than August, but I'd like to have verifiable statistics to backup my projections.
I have seen some things on the web, but they were through pay services. Does anyone have access to, or know of a source of legit sales figures for spirits in the US/Canada as they vary by month?
I'm in a high tourism area and expect a tourism bump during summer months. If there are any stats that address direct-to-consumer spirit sales in tourist areas, that is a bonus too.
Fairall Brewery & Distillery