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Viking

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Posts posted by Viking

    Principal reason why distilleries fail ?

    in Beginners

    Posted

    DonMateo,

    You are on the right track. In the beginning 7+ years ago, distillers made what they drank and sold that.

    The build it and they will come worked for a while as previously noted. 

    This business is like any other; spot your target market and revolve around that. You are doing that and as you proceed you will see many opportunities. You are not just making booz for travelers, you are enhancing their entire trip experience. That's what you do, how you do it is by making really good spirits. Congrats to you and best of luck.

    Cheers,

    Allan

    Welcome Beginners

    in Beginners

    Posted

    Welcome to the Next Big Thing! If you are looking for education, please consider Artisan Craft Distilling Institute. Here is a video about us. Please call with questions. Best of luck to you in your project.

    Cheers,

    Allan

    • Thumbs up 1

    But Are You Making Money?

    in Sales & Marketing

    Posted

    Recent article stating about very few of them making money. Ouch.. That is one of the differences of our workshop for the last 7 years. It is a business and planning for the bottom line is as important as that next recipe. Check out our facebook post on this here

    Still room in our March 14 - 18 workshop. Join Us!

    Do you know your market?

    in Sales & Marketing

    Posted

    A lot has changed in the 7 years we have been doing training. One of the most interesting is how the market has changed. We used to have people attend that intended to make the spirit they like to drink and then sell it. That is not the case now. Even in other industries in the US; the make it and then go sell it has changed. Now more than ever targeting your customer base is important and recognizing those changes too.

    Take Millennials, They can order everything off the phone. They demand things Boomers never would think of. This includes the booze they drink.

    Take a look at our blog post Millennials Move Market

    Cheers,

    Deanna

    Do you know your market?

    in Sales & Marketing

    Posted

    A lot has changed in the 7 years we have been doing training. One of the most interesting is how the market has changed. We used to have people attend that intended to make the spirit they like to drink and then sell it. That is not the case now. Even in other industries in the US; the make it and then go sell it has changed. Now more than ever targeting your customer base is important and recognizing those changes too.

    Take Millennials, They can order everything off the phone. They demand things Boomers never would think of. This includes the booze they drink.

    Take a look at our blog post Millennials Move Market

    Cheers,

    Deanna

    Rural Farm Distillery

    in Beginners

    Posted

    You have a great opportunity. The Charm of the Farm tasting room has a lot of advantages to building your brand.

    Do not forget to collect names and emails of your new friends to continue establishing relationships.

    Be sure to work with partners at the resort to offer something else for visitors to do in the area. Just a couple things to think about.

    Best of Luck,

    Allan

    Artisan Craft Distilling Institute

    One More Workshop This Year

    in Beginners

    Posted

    We are in the middle of our September workshop. We have one more left this year, November- 4-8. We have spots left and the early registration discount of $100 is still in effect. Register at www.artisancraftdistilling.com Check out some pics on our facebook page

    We will again be in Gig Harbor, WA 30 minutes from Seatac airport. Cheers!

    Starting our 4th year of training! Join us

    in Beginners

    Posted

    Wanted to let folks know that we are extending the early registration discount on the September workshop. Our on line registration had not been working (it is now) and folks simply could not register. We have space. Join folks from CA, WA, BC, NJ, WY, MT,Alberta, Ontario, KS who are already registered to their First Big Step to the Next Big Thing. Register today for the September 16-20 workshop in Gig Harbor. Enroll online www.artisancraftdistilling.com

    Allan

    Artisan Craft Distilling Institute

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    Canada

    in Forum Business

    Posted

    So glad you started this thread. We are trainers who work with distillery startups. We are located in Washington state and have had many Canadians attend our week long workshop. We also have done a workshop in Canada (Prince Edward Island) and are working to set up another one (Nova Scotia). We have put up a tab on our website called Canada. BC has had lots of recent changes as a lot of folks up there. You are in very exciting times for this industry. I am going to post your link in previous reply to the Canada page on our site Artisan Craft Distilling Institute. We look forward to facilitating discussion for Canadians and your unique opportunities in the Provinces.

    Cheers,

    Allan

    Tasting Room Merchandising

    in Sales & Marketing

    Posted

    One area we have added to our weeklong workshop is merchandising of the tasting room.

    For a new distillery, this is paramount. You need to look as good as your new website (that you spent a lot of time on) to fulfill the expectations of the followers you have worked hard to get on line. As in any retail establishment, you have about 7 seconds to make that first impression when a customer walks in the door. BUT does your distillery front say something about you before they get to the door? And what does your merchandising displays say about your product? Is your signage appropriate? Do you have enough signage period?

    For a new distillery this customer experience is more than what is inside the bottle.

    We still have space in our June, September and November week long workshops.

    Cheers,

    Allan

    Artisan Craft Distilling Institute

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    Starting our 4th year of training! Join us

    in Beginners

    Posted

    Our March week long workshop graduated 31 folks on their way to getting their own distilleries. We have space open in our June, September and November workshops. See Artisan Craft Distilling Institute for more details and to register. These workshops will take place in Gig Harbor, WA. We are working on a second workshop to take place in the Maritime Provinces of Canada yet this Spring. Visit the site to see our graduates and also see our workshop board on our Pinterest link on the home page.

    Cheers,

    Allan

    Starting our 4th year of training! Join us

    in Beginners

    Posted

    Just finished our first Canada workshop in Prince Edward Island. Looking to do more in Canada as well. Our March workshop is full,but still have room in the June workshop at Heritage Distilling in Gig Harbor, WA. Join us for your First Big Step to the Next Big Thing!

    Cheers,

    Allan

    Stats on failed micro's?

    in Beginners

    Posted

    I would like to echo the thanks for your service!

    I started contacting each state liquor control board about licenses that were discontinued. Was a very hard number to get. The numbers that I did get were pretty low if any. I got about half way through the alphabet of states with less than a handful. Good Luck! This was done early last year so you might want to hit the states (one your in) and states that have higher numbers of distilleries to get a feel for a number.

    Cheers,

    Allan

    Your First Big Step to the Next Big Thing

    in Beginners

    Posted

    Our March 11-15,2013 workshop is filling. We are at about 70% full right now. Folks are taking advantage of the $100 early registration discount. If you are interested in the workshop please contact us at your earliest convenience. www.artisancraftdistilling.com

    We have two evening networking events. At one we play a tasting and learning game we invented called Booze Clues. Join us in beautiful Gig Harbor, Washington.

    Cheers

    Allan

    Starting our 4th year of training! Join us

    in Beginners

    Posted

    --Take your First Big Step to the Next Big Thing with us next March 11 - 15, 2013. We will be in our 4th year of training those who want to own their own DSP. ---

    We will be in Gig Harbor, WA. Our week long workshop already has several folks from around the country registered. Check us out at Artisan Craft Distilling for details. Check out the workshop and the testimonials to see why we are your best value in training. We will again be partnering with a former attendee distillery Heritage Distilling where you will have hands on training everyday in addition to the classroom work at the Inn at Gig Harbor. Mention that you are attending the workshop and get special room rates at the inn. Also register before February 15th and get an early registration discount of $100 on the week long workshop.

    We have a very aggressive agenda that includes two evenings of networking. We play our board game called Booze Clues,this is a drinking and learning game that is always a lot of fun.

    Join us next March. If you have questions please email at artisancraftdistilling@gmail.com for more information, or call us at 509-989-2683

    Cheers!

    Allan

    Your First Big Step to the Next Big Thing

    in Beginners

    Posted

    Ok,

    Arrived at the Inn at Gig Harbor, Very Nice, Classroom is best we have ever had. Stopped by the distillery next door, met with Justin and it is also Very Nice. The Italian still has some nice whistles and bells that Justin will be discussing. Also as a bonus the Italian Still rep is here to join the class tomorrow. This is going to be another great workshop week!!

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