firefighter75 Posted February 7, 2015 Share Posted February 7, 2015 I imagine the TTB isn't too keen on certain language on labels. A portion of a name for our rum is "bare ass". What are the chances this gets approved? Link to comment Share on other sites More sharing options...
James Niekamp Posted May 14, 2015 Share Posted May 14, 2015 Hi, Not sure if you got an answer on this yet so I figured I would chime in. In my experience, TTB can be seemingly unpredictable in what they approve. The rule of thumb is that they scrutinize advertising that contains "Statements, designs, or the use of subliminal representations that are obscene or indecent." Obviously this can be pretty subjective. Whether or not using "bare ass" would be viewed as "obscene" seems unlikely to me, but then again I have heard crazy stories of what they have rejected in the past. For example, I once heard a label was rejected for profanity that contained the phrase "good beer no sh*t", due to the state ABC rejecting the label as profane. They eventually got approval, but it was a long, difficult process involving court intervention. On the other hand, there's a beer out there called "arrogant bastard" which got label approval. Also, not sure how much NJ scrutinizes labels, but there may be an issue there too worth looking into as well. Hope that helps. Feel free to message me on here if you have any follow-up questions, I'd be happy to discuss. James Niekamp Niekamp & Associates, LLC Link to comment Share on other sites More sharing options...
Falling Rock Posted May 14, 2015 Share Posted May 14, 2015 The state will take a shot at it also...some states harder than others. Link to comment Share on other sites More sharing options...
glisade Posted May 15, 2015 Share Posted May 15, 2015 I've seen a beer called Citra Ass Down...great name! Link to comment Share on other sites More sharing options...
Skaalvenn Posted May 15, 2015 Share Posted May 15, 2015 I fought the TTB for about a week on having our slogan of "Pillage Responsibly" on the labels. They demanded that we remove it from our label, but after some back and forth we were able to keep it. Link to comment Share on other sites More sharing options...
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