New Riff Distilling is seeking a Marketing Manager to drive our marketing efforts from strategy to execution.

[Carmen Duddey]

New Riff Distilling is seeking a Marketing Manager to drive our marketing efforts from strategy to execution. You love bringing products to market and driving consumer engagement and sales. We work hard, enjoy what we do, and are looking for a self-starter with an entrepreneurial mindset who can work with and lead others. New Riff is a fiercely independent family-owned company -- we’re nimble, flexible, and passionate about our work -- we look for the same in our team!

The ideal candidate has superb executional and time management skills, industry experience, a positive attitude and a passion for whiskey! We’re seeking a master storyteller with proven experience that blends strategy, technical and creative expertise. You are experienced in, and passionate about seeking out knowledge in our industry - inspiring team members and the broader company with strategies to grow our business. We’re looking for a discerning eye and a leader who can roll up their sleeves and tackle work while building a team around you and managing agency/external partnerships to deliver the work. You love all facets of marketing--whether it be PR, social media, graphic design, web analytics or communication, you’re a jack of most trades.

This is a full time, salaried position, that generally works 40-45 hours per week, from 9-5, Monday-Friday and occasionally a weekend event or photo shoot. Benefits include 100% company paid medical, dental, vision, life insurance for individuals and family, 3 weeks vacation, flexible sick and personal days, 401K, and a pension plan. While we’re comfortable with some work from home time, in general, New Riff operates in house and in person.

This role will lead our marketing department and report directly to our CEO, work closely with our leadership team. You'll be responsible for leading an internal team as well as managing the external agencies and partners. Day to day responsibilities include, but are not limited to:

• Overarching marketing strategy, planning, budget management, and P&L management
  • Develop strategy and execute marketing campaigns with and across multiple platforms, channels, partners, and internal departments.
• Brand Building: You’ll serve as the brand champion in chief, consistently maintaining authentic brand messaging across platforms and campaigns to build brand, support launches and grow awareness:
  • Earned and paid media creation and execution—including managing graphic design, photography, and video shoots; SEO campaigns.
  • Create consumer-facing content, including copywriting and storytelling for web, social media content calendar, mass email campaigns; including strategy to grow our email subscriber database.
  • Event activations and public relations; both community engagement activities and press engagement for product launch and ongoing awareness campaigns. Working closely with an outside PR Team you’ll ensure we are telling the right stories in the right places.
• Sales & Customer Support: Partner with sales and front facing teams to support homeplace, retail, and distribution needs:
  • Build brand through in-store point-of-sale materials, samples, SWAG, product knowledge, and sell-in presentations.
  • Create and execute go-to-market product launch strategies—working to understand customer needs while driving awareness.
  • Manage e-commerce platforms: shopify, ecwid, square.
  • Customer Service management: email and direct message support
• Marketing Operations:
  • Oversee graphic design, photo/video, and physical assets. Manage the storage and organization of said materials for internal and external use.
  • Set a monthly detailed content and brand planning calendar. You’ll manage timelines, and ensure timely completion of all deliverables.
  • Manage all digital systems including our website, ecommerce platforms (shopify, ecwid, square), SEO partners, google analytics. Leverage data and tools to further grow and develop our email subscriber list, segmentation thereof.
• Community Engagement: Lifting up our little corner of the world and staying connected to our community is important. This role will support our charitable giving activities, beyond our event activities.

 

FAMILIARITY OR EXPERIENCE WITH:

• 5-7 years’ experience in marketing or brand management. Beer, Wine, or Distilled spirits industry experience strongly preferred. Demonstrated increased marketing responsibility.
• Proven experience in leadership. 3+ years managing an internal team and outside vendors; with ability to think strategically and execute day to day.
• Bachelor’s degree or higher in Marketing, Communication, or related field. Experience in Graphic Design, or design team management, preferred.
• Extensive experience with social media platforms, scheduling tools and web-based applications.
• Experience in project and budget management and optimization.
• Active and well-rounded experience and connections to support a broad set of marketing channels and platforms such as: Google Analytics/Tag Manager, CRM/CMS tools, MailChimp, Meta Ads Manager, digital coupons and offers platforms and agency buys.
• Superior skills in Microsoft Office (e.g., Word, Excel, PowerPoint, Outlook), proficient with our experience with Adobe Creative Suites (Photoshop, InDesign, Illustrator, Acrobat). Familiarity with integrating various technologies to support marketing efforts.

SKILLS:

• Competence as a creative writer with an eye for design OR competence as a designer with a penchant for writing. Either way, you can collaborate and to generate clear ideas and concepts in tandem with writers and designers in a broad range of applications, both traditional and digital, using best practices relative to the platforms.
• You are extremely self-motivated and able to prioritize and manage workloads for yourself, team members and outside partners.
• You are a relationship builder who can bring collaborations, partnerships, and ideas to life.
• You are happy to jump in, learn new skills and lend a hand where needed.
• You are curious and enthusiastic about the drinks industry.

MORE ON THE NATURE OF THIS POSITION:

This is a unique opportunity as we are rebuilding our marketing department. We’re looking for a leader who wants to be in the day to day execution of communicating our brand to the world. You’ll have the chance to set the scope of your internal team - taking into account your own skill set and what the brand needs and demands. We currently partner with a handful of world class creative/graphic design firms, PR, and SEO outside partners who will continue to support this work.

KEY COMPETENCIES

• Communication - Clearly conveys and receives information and ideas through a variety of media to individuals or groups in a manner that engages the listener, helps them understand and retain the message, and invites response and feedback. Keeps others informed as appropriate. Demonstrates good written, oral, and listening skills
• Action Oriented - Consistently maintains high levels of activity or productivity; works with vigor, effectiveness and determination over a sustained period. Can inspire team to do the same.
• Collaborative - Builds constructive working relationships with clients/customers, other work units, community organizations and others to meet mutual goals and objectives. Behaves professionally and supportively when working with individuals from a variety of ethnic, social and educational backgrounds.
• Planning and Organizing - Organizes work, sets priorities, and determines resources requirements; determines necessary sequence of activities needed to achieve goals. Shows ability to plan, schedule, direct work of self and others; balances task requirements and individual abilities; organizes materials to accomplish tasks; sets challenging yet achievable goals for self and others.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

At New Riff Distilling diversity, equity, and inclusion are directly aligned with the fundamental belief that a diverse workforce allows us to see problems in more nuanced ways, creating the thought leadership needed to fulfill our mission and reach our goals. New Riff Distilling is an equal opportunity employer and welcomes people from all backgrounds, experiences, abilities, and perspectives to apply.

EMPLOYEE VALUE PROPOSITION:

New Riff cares as much for our people as we do for our whiskey; in fact, we think the two are mutually inclusive. We believe we can only reach our goals by Doing Things Right, by improving as best we can our little corner of the world and uplifting the quality of life for all who work on it.

Just like our whiskey we’re a new riff on an old tradition, balancing the best parts of the modern workplace with some of the “old school” benefits of years past. New Riff offers world class benefits that are 100% employer paid including unlimited PTO, a pension plan, and paid parental leave. We understand life happens outside of work, and believe employees and their families deserve time, security, a “better than most” compensation package and control of their lives. We’re young, we’re driven, and we believe in a very simple rule --- if we treat the people right, with respect and fairness, the whiskey will turn our right too.

 

To apply: https://new-riff-distillery.breezy.hr/p/ab83de8968f6-marketing-manager/apply 

Check us out: https://www.newriffdistilling.com/