Matthew Rowley Posted February 4, 2011 Share Posted February 4, 2011 Many of you know Max Watman and me. Max is author of "Chasing the White Dog," I wrote history and novice distiller's guide called "Moonshine," and we've both spoken at ADI conferences. We are, to our marrow, advocates for craft distilling and instigators of good drinks. We're also sharing the podium this summer at Tales of the Cocktail (www.talesofthecocktail.com), the annual gathering of spirits professionals and lay enthusiasts in New Orleans. Our topic? America's new distilleries. You guys, our friends. And we want to invite to you share the limelight with us. Here's what we're thinking. These sessions run about 90 minutes and are a combination of talking, taking audience questions, and sampling products. Sessions start early and go on all day, most drawing several hundred attendees who are bartenders, journalists, bloggers, industry professionals, civilian enthusiasts, and distillers from around the world. Sponsorship for one of these sessions runs $5,500. We know that's too much for almost any small distillery. Big spirits companies can afford to pick up the tab to be the sole sponsor of a session. We thought — in keeping with our love of small distilleries and local artisans — that we could generate enough interest from a consortium of American craft distillers to pony up for the sponsorship. If we could get ten distilleries to contribute $550 each, there's no need to ask for sponsorship from the big guys — which, frankly, could go against the spirit of the session. Ann Tuennerman, founder of Tales, and her staff are already working on finding a single sponsor, so while I don't have a hard deadline, it sounds like once she finds someone, the whole craft distiller consortium/syndicate idea is moot. So if you're interested, sooner is definitely better than later. So, what do you think? It's a chance to get your name and your products in front of an audience thirsty to know more about spirits. Why not show them the best of what America's cooking these days? If you're in — or just interested — email me (email@example.com) or, for those of you who know us, call either Max or me. We're going to be talking about you anyway, why not join the conversation? America's New Distilleries (abstract): In the last ten years the number of American distilleries has grown from a few dozen to over 200. All around America, people are re-inventing gin, delivering exciting new brandies, expanding the spectrum of American whiskey. At the same time, the industry is full of paper tigers, false starts, and vanity projects. We’ll separate the wheat from the chaff in the current scene, and look out in to the future. Big spirits companies have started buying the little guys: what will that do? -- Matthew B. Rowley Mobile +1.215.432.4348 skype & twitter: mbrowley http://www.whiskeyforge.com http://www.matthew-rowley.com Max Watman twitter: max_watman http://theoceanofintemperance.blogspot.com http://www.huffingtonpost.com/max-watman/#blogger_bio Link to comment Share on other sites More sharing options...
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