Paul Tomaszewski Posted August 1, 2011 Share Posted August 1, 2011 Due to this being a follow-up to a past post, I wanted to provide this in a new post so all interested parties may see how/if this will affect them. So I believe I have a final word from the TTB on the "White Whiskey" labeling issue. Basically, here goes, if you use the word "white" or "white dog" or anything that has "white," in conjunction with "whisk(e)y," you can put it on the front label. However, "white dog" (or white or white whatever) may not appear in close proximity with the class and type disignation "whiskey." Furthermore, and I quote, "the product is not allowed to be classified as a 'whiskey' if the product is unaged UNLESS it is a corn whisky" (I hope by now we all know what a corn whisky is). If the product fits the standard of identity for "corn whisky," than it must be so designated on the label, which I understand as meaning that if you are talking about an UNAGED, CORN whiskey, you MUST label it with the designator of "corn," as opposed to simply "whiskey." This came directly from the director of formulation for ALFD. So, if you don't like it, disagree, or believe it to be untrue, there ya go. Does this mean that all "white whiskey" products are going to be forced to change their labels? Maybe eventually, maybe never, but I would mentally prepare myself that any unaged, whiskies that are not "corn whiskey" products may come to be forced to be labeled as "spirits distilled from grain," or something close to that. Finally, if you have "white" on the front label in "close proximity" to the word "whiskey," you may have to change that as well. Link to comment Share on other sites More sharing options...
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