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January/February sales sure suck


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If you're in a closed state you can request the overall sales numbers from the state and do some research. However, generally speaking, alcohol sales drop 40-50% between 12/31 and 1/1, and then spend the year regaining ground to the 12/31 numbers.

But, during the year, there are spikes, which that data could show you and allow you to prepare for. Additionally, now that you know your traditional sales look like this, figure out alternative ways to create sales during slow times;

  1. Sponsor non-profit events
  2. Co-brand tasting events with retailers
  3. Have fund raisers at your distillery for the animal shelter or local food bank.
  4. etc.....find ways to generate non-traditional interest in your brand and products.



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