Hello,
My business partner and I are finishing up the financials for our business plan for opening up a small batch distillery. Our location and marketing plan call for a tasting room, distillery tours and merchandise available for sale at our facility. We have had great success modeling product sales and expenses from contacts within the ADI, but have not run into any examples of projections of revenue for merchandise and other non-product related sales.
I was hoping someone would be able to share their experiences or recommend a good resource to indicate merchandise/tour sales. Any amount of information from the annual number of visitors to sales numbers or even items that you found to be very popular.
Thank you all for your help!
