Gwydion Stone Posted January 20, 2011 Share Posted January 20, 2011 I ran across this description of a proposed seminar for this year's Manhattan Cocktail Classic, a cocktail festival held in NYC. Cynic that I am, I couldn't help reading this with a cry-me-a-river sort of indignation at "supporting only new artisan spirits brands" at the "expense of some global brands." I felt like I should share it here. 35. Global Brands vs Artisanal Spirits: Is Bartending a Business, a Craft or Both?with Francesco Lafranconi & TBD Panel Within the past decade, mixology trends paved the way to a whole new segment of the spirits business to the expense of some global brands (some in existence for more than a century) by supporting only new artisan spirits brands. Who is changing the way we drink? Savvy marketers or mixology-driven bars? Should a bar become a Holy Shrine for artisan boutique companies only, or primarily be the place for social interaction and bartender's hospitality and showmanship, while still providing the guests with their favorite tipple? Is it better to challenge the bar patrons to embrace a specific drink choice or just let them be in their comfort zone? Let's hear what internationally renown Francesco Lafranconi, Corporate Director of Mixology and Spirit Education of Southern Wine & Spirits of America and his panel formed by leading industry guests have to say. This is a great opportunity to understand if bartending should be just a business or a craft or both? I think he left out a question: "What percentage of the market is taken up with these 'craft' bars as opposed to the millions of ordinary watering holes?" Link to comment Share on other sites More sharing options...
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