Jump to content

The Importance of Location

Recommended Posts

I live in North Carolina, a 'total control' state. Currently all distribution and retail is controlled by the state. There's a law being driven by a distiller in Asheville (Troy and Sons) that would allow bottle sales and samples in the storefront. It will be voted on again in the spring. It's hard to say what it's chances are before the election this fall.

I'm at the point where I've begun looking at various facilities, and I'm somewhat caught in the middle between a "prime" location downtown, which is pretty reasonably priced. It's close to bars and restaurants, farmer's market, etc. I've also seen several places in industrial areas (also really ghetto areas) which are rock-bottom-cheap. The difference in price ends up being about $10k a year in rent.

How important are store-front bottle sales and samples to most start-ups? My instincts tell me they are *everything* and the swanky place downtown is likely worth the extra investment for brand exposure, community involvement, etc, etc.

My next plan is to get some more concrete data about how much foot traffic I could expect, demographics for the neighborhood and so on.

In the mean time I'd be curious what everyone's thoughts or experiences were. Thanks!


Rim Vilgalys

Brothers Vilgalys Spirits


Link to comment
Share on other sites

If it is only $10K per year difference, and all your other requirements are satisfied, get the storefront in a good location. Your direct sales will make up the difference in rent alone, and the ability to have passerby and planned "tour" traffic is great advertisement.

Link to comment
Share on other sites

Bottle sales and samples are allowed here in WV. I'll tell you that it's a huge part of our business. Durham should provide plenty of retail business that will really help generate cash flow, and spread the word, while you are growing your outside sales business. As you probably know, in retail, location is HUGE.

I can't help you generate an analysis without retail sales as I don't know your financials....but do everything you can to get the law passed.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Create New...