US CRAFT BEER BOOM

[Napa Valley Distillery]

Is our industry heading in this direction?

http://news.yahoo.co...-145458068.html

[pressure9pa]

I don't believe it will be to the same extent. I think in general, the big boys in our industry didn't participate in the race to the bottom of quality and cost to the extent that A-B, Miller, et al did in the beer industry. The large brewers opened the door wide open for craft breweries to eat away at their market share. The distillers certainly cut a few corners, but not nearly to the extent of the brewers. This is why I try to be more conservative whenever I look at a total available market 5-10 years down the road.

Don't get me wrong, I think our industry is on the rise, I just don't think it will boom like the beer guys are seeing.

[grehorst]

There was an excellent discussion of this at the last ADI conference, view the "2011 and beyond" powerpoint here- http://distilling.com/conference.html

[nick jones]

...the big boys in our industry didn't participate in the race to the bottom of quality and cost to the extent that A-B, Miller, et al did in the beer industry...

So true. Those who ignore this fact do so at their own peril.

Nick