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Craft Distillery Sales Manager Wanted

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Craft Distillery Sales Manager Wanted


Sebastopol, CA

Job Description:

Rapidly growing startup microdistillery seeks Sales Manager to head local and national sales activities. Key responsibilities include creating and executing sales plans, distributor negotiation and management, establishing on- and off-premise relationships, and developing a brand ambassador program. Must be passionate about artisanal products, ready and willing to wear many hats, and make a perfect Negroni.


• Create and manage trade sales plans and budget, including market objectives, pricing strategies, account action plans, volume driving initiatives, and promotional calendars

• Develop and maintain relationships with key distributor managers and sales people

• Build new distribution and generate incremental sales volume

• Establish and maintain strong relationships with key accounts, both on-premise and off-premise

• Develop and manage customized key account programs that drive sales volume and menu placements

• Create and direct a dynamic brand ambassador program to educate the trade, distributors, and consumers

• Provide feedback concerning brand positioning, competitive activities and market trends, and report key insights with recommendations for solutions


• 5+ years beverage marketing/sales experience

• Proven record of achieving sales and revenue goals

• Distributor negotiation and management experience

• Ability to sell, influence, and partner with trade customers, distributors, and other stakeholders

• Experience in building and managing a team of brokers and ambassadors

• Ability to manage budgets and provide timely, concise reporting

• Demonstrated public-speaking, presentation, and writing skills

• Excellent execution and time management skills; strong attention to detail with ability to take initiative, prioritize, and meet deadlines

• Passion and knowledge of spirits, as well as cocktail culture

Please include a cover letter and resume with your application. Applications will only be reviewed through the following link (please do not email or call the distillery directly):

Additional Information

Type of Work: Full Time

Salary Information: DOE

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