Yeah, I don't see a bubble in craft spirits anytime soon. Sure there'll be the mismanaged that go under, and thank goodness - we'll need the equipment, but things are just starting to get interesting. Here in Colorado during my market research this year, I could count on zero hands the number of stores that weren't desperate for more local goods. Many stores are even allocating dedicated shelving for local products.
There's two key reasons for my optimism in our industry... Many craft beer drinkers, who've already clearly demonstrated deep wallets, will expand into spirits seeking new experiences. They won't be afraid of trying new things and they won't have that age=good mentality. I'm also bullish on International distribution. There's a real demand for craft US spirits across Europe right now. Hell, a single shot of Stranahan's gets over 20 euro in Amsterdam these days.