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Looking for favorable stats or media reports regarding the industry

Max Action

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Without ponying up for expensive trade reports, it takes a bit of digging to find good numbers.

One option is to pull numbers for the industry as a whole, then extrapolate the figures for craft spirits based on the percentage of the market your particular category represents. It's more of an art than a science, and I would also love to hear from everyone else about their market research tactics.

If you want some general "liquor is a good business" articles to pull from, lots of national press archives to search:




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  • 4 weeks later...

Closed states have to report their sales numbers for all products sold. You should consider contacting the warehouse managers in those states and asking for a sales report for the previous year. A wealth of information can be had for nothing at all.

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  • 3 weeks later...

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