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A lot has changed in the 7 years we have been doing training. One of the most interesting is how the market has changed. We used to have people attend that intended to make the spirit they like to drink and then sell it. That is not the case now. Even in other industries in the US; the make it and then go sell it has changed. Now more than ever targeting your customer base is important and recognizing those changes too.

Take Millennials, They can order everything off the phone. They demand things Boomers never would think of. This includes the booze they drink.

Take a look at our blog post Millennials Move Market

Cheers,

Deanna

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