This is an extremely interesting thread. People are all over the map, as they should be in such a rapidly growing industry. The old timers with either multi-generational distilling backgrounds or advanced degrees want one thing, the 4 day workshop entrepreneurs want something else, and we are all in it together. In the end, quality, branding, and a bit of luck will carry the day. No single label will matter, imho. Craft, Artisan, Micro, whatever.... Aren't COLAs hard enough to deal with? I don't need any more hoops or regulations. What I would like is action to help deregulate this industry and make it easier for more and more to enter and try new things. What I love about this field is there is really not much dogma. People are out there trying just about anything with all kinds of different still designs, different barrels, infusions, ingredients, you name it. Some will become Tito's, others will be selling their equipment on this very forum after blowing their life savings on a dream that didn't pan out. I like it when we don't get in each other's way and we sort of share our experiences and wisdom without arrogance. Maybe I say that because I have little practical experience and I like to avoid making the same mistakes everyone else has already made I rely a great deal on the relationships and mentorship that I have found on these forums. I appreciate all of the dedicated folks out there willing to contribute. As I grow, I hope I can stay connected and contribute as the hours become fewer and fewer in my day.
Just my 2 cents. Cheers and Aloha.