By the way, this is what the CFR refers to for mandatory statements for distillers if the pages are NOT product specific:
If an advertisement refers to a general distilled spirits line or all of the distilled spirits products of one company, whether by the company name or by the brand name common to all the distilled spirits in the line, the only mandatory information necessary is the name and address of the responsible advertiser. This exception does not apply where only one type of distilled spirits is marketed under the specific brand name advertised.
So, if read correctly, the only mandatory information is the company name and address, and this usually only requires city, state, maybe zip?
Since most people put the full name and address of the company on the profile page, this should cover the requirement?
For example, in our Facebook page, the company name is on the page name on the front page, and the company address is below our logo near the name. If you go to the About box, our name and address are part of the map application, and we also state we are in our town and state.
Generally, this info is requested in completing any Facebook page, so most people who properly complete all possible info for the page should be compliant, correct?
However, where it gets less clear would be when you make posts or pictures or other information that is specific to a particular product. Then the additional mandatory information for a product might kick in?