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The Crafty Cask

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The Crafty Cask last won the day on November 15

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  1. As a craft alcohol marketer I am constantly trying to get more craft distillers to get their core products into 50mls. Especially right now. Through The Crafty Cask's corporate virtual tastings in the past 3 months alone we have sold over $60,000 worth of 50ml craft spirits (via our onine retail partner Shots Box) AND spent an hour on camera with the guests as they try them to tell them all about the spirit categories and craft distillers represented in their box. It is AMAZING marketing and a perfect way to drive trial and then drive them back to that same online retailer to buy full-size bot
  2. Hi everyone! I'm looking for a few distillers/owners to have a quick call with me for a research project I'm working on to better help craft makers with marketing when they're first getting started. No sales pitch at all - just looking to learn about your challenges, frustrations, and wins (or lack of doing anything at all!) when it comes to marketing so I can help others have more wins and fewer challenges and frustrations in the future! If you're brand spankin' new and haven't even started thinking about marketing seriously yet I'd love to hear your thoughts as well! As a t
  3. Differentiators are good, they help you stand out from other similar products and give people a reason to believe they might like you more than others (because an award says that others liked yours more than others). So I think you're smart to lean into any award you receive. And remember you can just say award winning and leave it at that with a reference to the organization. People can ask or look up what exact award you received but at the end of the day that spirit is an award winning spirit and beat out others to be able to say that. In terms of proof that this is a good idea, here's an a
  4. I'd love to hear any hard stats you do find on this. We're launching our Driving Tasting Room Traffic and Conversions course in early 2020 based on that same theory of "win your backyard" first before branching out further. I haven't seen a ton of hard data to disprove this approach but would love to see whatever you find!
  5. Totally agree with that...rising tides lift all boats and we all need to help craft as an industry succeed and compete with larger corporations who are spending a ton educating (often wrongly since they're trying to convince them that they're craft as well) and marketing to consumers directly. You do need to educate your distributors and leverage their expertise and relationships, of course. I'm not advocating self-distribution (although sometimes it makes sense). But you also have to create consumer demand for your products so they move off the shelf. Distributors get you placements and suppo
  6. I think this is fantastic this strategy worked for you, but I would caution others that if you don't have good brand awareness or an engaged audience before you have distribution it's a risk and can lead to your product sitting on shelf with no one looking for it or interested. Which can then lead to delistings. Marketing today is most effective when you build relationships with your consumers, help them get to know you and become interested in your brand before you even have anything to sell. If all you're using marketing for is for sales messages or promos or to try to get them to take actio
  7. The million dollar question! This is always a tough one because there are so many variables as others have mentioned and there's really no one size fits all. My best advice is to really sit down and plan out your marketing objectives and associated activities to reach those objectives. Just like you would with any other business goals. That's the only way to get an even remotely realistic number. We have two free resources related to this kind of work (scroll about half-way down the page for access) from our Craft Alcohol Marketing Bootcamp bonus content that can help you think through this.
  8. What kind of data are you looking for? I'm happy to share what I know of, but don't want to inundate you with crap that's off-topic. I have a few sources I've used while creating our Craft Alcohol Marketing Bootcamp that might be what you're looking for. Just let me know. Feel free to message me if easier too.
  9. We're planning an amazing craft alcohol exploration event for a non-profit animal rescue's fundraising gala and I still have a couple of spots open for craft producers to join us. Think of it like one of those big craft spirits festivals EXCEPT it's an audience small enough to actually talk to and convert and sell your brand to. With minimal competition since we're only having 8 distillers max. We're also programming content to actually force consumer learning and engagement throughout the night so it's almost impossible for someone to just come up take a sample and walk away. While this
  10. Social media can get super overwhelming fast...especially when you likely got into this to make amazing products, not be marketers! So I just wanted to offer up that we do social media audits and consulting exclusively for craft alcohol producers to help you design a social media process that works best for your brand and resources. We've set up past clients on scheduling tools and provided in depth trainings on things like using hashtags and other ways to grow your accounts and their effectiveness while greatly minimizing your time spent on social. As a brand with almost 10k craft alcohol en
  11. We're in talks with something pretty exciting that's set to launch in the next few months...contract isn't fully executed so can't give details publicly but shoot me an email if you want me to keep you in the loop when we're ready to talk. National (within reason, but really good!) online coverage for sales and sampling plus if you get in through The Crafty Cask we'll be providing some free promotional support as it launches which will help raise awareness of all the distillers involved with us. I'm super excited about it...much needed in our industry! suzanne@thecraftycask.com
  12. We're loving this app and can't wait to see how it evolves and grows over time. Much needed addition to the craft industry if we want to get consumers to think about local spirits just as much as they do beer when traveling! Nice work.
  13. Hi all, While we're not new to ADI we are new to the forums so we thought we'd pop into say hi and introduce ourselves to those of you who don't know us. I'm Suzanne, the founder of The Crafty Cask where we celebrate the people, products and stories of craft alcohol. So what does that mean? Well we work with amazing craft distillers like all of you to support your success and growth goals. From social media training/consulting to video creation to feature articles or social media shout-outs and features. We do a variety of things to educate and entertain our ~10k craft alcohol enthusiast
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