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Brand Manager

Palmetto Moonshine

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Brand Manager

Palmetto Distillery is on the move again! We are looking for a bright, energetic individual with branding experience to take on the world of craft spirits!
Key Responsibilities:
Gain and maintain on-going understanding of retail trade and relevant industries (spirits, music, sports, entertainment, etc.), and knowledge/understanding of US liquor consumers and lifestyle.
Participate with the Marketing Team and provide input in the overall brand planning and development processes.
Contribute with the ANALYSIS and understanding of key business variables, including:
Brand sales and trends
Brand health and creative evaluation
Brand profitability
Financial and budget awareness
Manage promotion and sponsorship agency resources against the development of agreed to activities.
Work with brand teams to understand and deliver the desired brand experience and business impact.
Promotional plans will include on/off premise retail activities, promotional-themed media support, on-line activities, public relations, event execution and other components as relevant.
Conduct post-promotion evaluation of all promotions to ensure continuous learning and IMPROVEMENT.

COORDINATE the development of promotional consumer concepts and communicate
Work with the merchandising and logistics team to manage the development of consumer and channel relevant point of sale support material ensuring active input from regional marketing.
Work with Senior Management to the development and execution of an internal communication plan for employees, distributors and the trade.
Manage the execution of sponsorship opportunities in line with brand platforms and strategies.
Participate with the on-going management, execution and communication of sponsorship initiatives/events.
Plan and manage on-site event execution
Contribute to business cases for proposed sponsorships to gain management team approval and ensure annual post-evaluations to ensure continuous learning and IMPROVEMENT.
Key Competencies:
Be Brave,
Decide & Do
Be Unstoppable
Take it Personally
BACKGROUND / Experiences:
Marketing/Agency Experience specifically in managing event activation and digital projects.
Experience with managing people or agencies.
3 years minimum of consumer brand management experience.
Knowledge of the beverage industry preferred.
Please submit your resume and salary requirements


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