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Business Plan with Distributor Topics


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Hi All,

We are doing our first formal business plan with one of our distributors. Below are the basic topics that I think should be included and addressed. The problem is, I don't know what I don't know! For those of you that have worked on these business plans with your distributors, what topics am I missing?

Roll out Incentive Period Specs

Monthly Case Goals

Monthly Account Goals

Menu Placement Goals

Shared Expenses

Marketing & Advertising Programs



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If you're distributor is promising you to rep your product, then they're blowing smoke up your ass. Look out for one person and one person only when stepping into the absolute tempest that is the three-tier system: yourself.   Is Missouri a three tier state?  I assume STL will be your biggest market.  Distributors will promise to be your best friend; to represent your products, blah, blah, blah. But they're just as likely to stick your produce on the bottom shelf to sell more Stoli that they buy for $1 a bottle.  Rant off.


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