Steven,
I'm not sure how some former hedge-fund exec's getting written up in a wall street tabloid is "Great Press".
This story just reinforces the widespread belief outside of wall street that folks on the street are out of touch with reality. Ed's story is not unique, except that he's a wall street guy (and likely not unique there either). There is an explosion in artisan distilling in this country ... and lots of folks are making the plunge (some well thought out, some poorly planned) into the small-batch distilling industry. Some will survive and prosper, others will not. What Ed is doing is, while risky, an adventure ... and likely a labor of love.
What this story is NOT is newsworthy ... at least not until he actually accomplishes something other than a couple of batches of hooch. Just because he's a wall street guy does not make his choice something to crow about!
Ed, when you've made an award-winning product that’s in distribution and you’ve shown a profit, then perhaps you should be crowing to your buddies on the street and getting stories written up in wall street tabloids.
In the mean time feel free to participate in this forum, and ask others here for advice, councel, wisdom, etc. ... and Ed, if there is anything I can do to assist you with your project, feel free to e-mail me.
S.