We are opening our distillery today, after 23 months of development work and genuine effort. I too share Nick's comment, "Sure, there are people out there (both micros and macros) putting filth in a bottle and calling it premium spirit."
I personally have designed, constructed, commissioned, and run distillation units all over the country, much in excess of 20 MGY throughput, and I don't yet call myself a master distiller....which I think is in part, the core essence of the issue at hand.
Although ADI is a great forum and organization, and although DISCUS is a great political tool and lobbying organization, the critical missing link in this industry is a true certification process organization......someone that we all recognize to certify that a distiller or distillery really does make a true wonderful product(s). The current Status Quo allows anyone with a DSP to call themselves a Master Distiller, mainly because it doesn't have meaning standardized in the system.
I know that some will answer, MSU (Kris & crew are great, but not a certification org), various distilling classes (but short and perfunctory at best), or finally a true distilling degree (most of us don't have 4 years to get a Beverage Alcohol Chemical Engineer degree). Inherently I don't think that any of those answer the question of what makes a master distiller or what makes a good product.
In biodiesel, the government and industry require tests of Parts-Per-Billion in order to qualify as fuel, in beverage alcohol....all we have to do is get the customer to buy the 2nd bottle, regardless of quality, in order to presume quality and we get use non-standard statements like "Ultra Premium", "Super Premium", etc, etc, that have no relevance other than marketing because they do not appear in the Standard of Identity.
Ultimately, this industry is going to get pulled (perhaps kicking and screaming) into a standards based quality assessment routine, probably ASTM, due to someone calling themselves a master distiller and putting something into a bottle that winds up hurting someone else......and then ultimately the industry.
In order to stay ahead of that eventuality, we should be sitting as a team and starting to work out some standards proactively that show the industry, and most importantly the consumers, that we are serious about our craft and those that attempt to reach a set of standards can most likely be trusted to create a great product.
Think of it this way...there is not a bridge you've crossed, a car you've sat in, an appliance you've used, or any number of examples of items that you use on a daily basis that were produced without a Professional Engineer's stamp affixed to the final drawing. That stamp is a certification of the quality of the work that went into what you are using. But you can drink anyone's rot-gut, even if they call it "Super-Premium" and their business card says "Master Distiller".
I'll be at ADI if anyone wants to sit down over a table and hash out a few ideas.