No marketing project too big or too small

[FuelNW]

Greetings ADI Forum! We are so grateful for all of you! Every time we post something here, we receive phenomenal comments & insight from your members -- thank you!

We have a branding/marketing firm based out of Portland, Oregon with a strong focus on craft distilling. We are passionate about this business and have unparalleled experience in the industry. We won't bore you by repeating here the qualifications listed on our website -- but please do check out our bios (http://www.fuelevents.net/#!about-us/c12q7) and read about the full range of services we offer (http://www.fuelevents.net/#!services/c21wo).

We wanted to let you know that we are now accepting new clients for any and all branding, marketing, market research or training projects. Perhaps you have an in-house marketing team but you feel like you want to get to know your consumer base a little better ... we can conduct market surveys or focus groups tailored to your business! Or maybe you feel like your sales team just isn't getting your brand message across to distributors & accounts ... we can conduct in-depth training seminars to turn them into the fierce sales warriors you deserve! Are you brand new to the distilling world? We can create a marketing plan for your business and then either help you implement the plan or turn it over to your existing team (and remember, marketing plans are good to have in your back pocket when you're looking for investors).

Please do check out our website -- www.fuelevents.net. We hope you'll see that our passion is in artisan/craft distilling and it is our goal to help grow this entire industry.

The initial consultation is free so you've got nothing to lose by contacting us! We look forward to meeting you!

Cheers,

Jen & Erika

Co-founders, Fuel NW

971.678.2602

happyhour@fuelevents.net

[GrogDistillery]

We are working with Jen and Erika on a couple of different projects. Their knowledge, skills, ideas, and enthusiasm make them a welcome and valuable addition to our team to help us develop and implement our sales and marketing strategy.

[navenjohnson]

I am curious as to how much I should pay for label designs. My marketing/ branding person seems exceptionally expensive and I am a little worried she is trying to rake me over the coals. Any thoughts on how much a fair market value would be for services like logo retooling and label mock ups?

[FuelNW]

@Grog: Thanks guys! We love working with you!

@NavenJohnson: That is such a tough question (but a good one)! We recently heard of a local PR/Marketing Firm in Portland charging $5,000 for a label design. We think that is definitely on the high-end, especially when you're dealing with start-up distilleries. Truthfully, we work almost exclusively with Craft Distilleries and understand that for many, budgets are tight. So we work with each client individually to set a budget for each project (sometimes with the understanding that if the distillery hits it big, they may remember us in some small way in the future). Also, we sometimes refer our clients to crowdspring.com...if you haven't heard of it, it is a website where you can post a creative project and then design professionals will "try out" to get your project. You set a budget at the get-go (I think the minimum is $279), receive as many design ideas as you can, and then award the winner your set budget amount. Check it out. That's just a suggestion for getting a lot of ideas on a tight budget. Of course, we're happy to talk to you as well! We have a group of consultants that we work with and can pretty much cater to any budget. Cheers and keep us posted on how things go for you!