James,
At best, an evaporative product, be it a cooling tower or a newer item like a closed loop "adiabatic" (think like spraying water from a hose onto a coil), will be able to cool water only to within about 8 degrees of wet bulb temperature during summer or any other time their is high humidity. during summer the wet bulb in NJ is probably 76 degrees, so the best you can get is 84F, impractical for much of anything at a distillery. the other thing you need to be careful of is that the cooling tower water will need to be treated vigorously and strained with a heavy duty strainer to get everything on the cold water loop or you will scale up inside jackets and still condensers, so it would be better to install a intermediate plate exchanger to isolate the process flow from the tower flow.
You're right about winter operation, but even in the mountains up on CT/VT area, a distiller I supplied with a winter glycol cooler, got from Nov to March, like 6 to 6.5 months. You may get about the same, but will still need a chiller like a couple distilleries I supplied such a method to.
Oh, and how close are you to the ocean? Salt air and towers don't mix without special materials used on the tower.
Good luck and give me call if you have any questions.
Mike G
770-995-4066