Everyone should of course follow their own path and dreams, while staying within the TTB regs. The issue is, what's most important to your particular business, and how that fits into the industry at large. Of course part of this is the very term "Craft", and if that carries a premium, and if so, to what degree.
It's easy to see the success and failure of Craft, by looking at the brewery industry. In that product group there is no "brewed in Iowa" shipped to CA, put in a barrel, and then magically labeled "produced in CA". It just doesn't happen. In that industry, consumers know with relative certainty that the Craft Company they are purchasing from, brought the product from grain to glass.
To offset the devastating losses actual Craft brewers have created for big brewers, Big-Beer has been on a buying rampage of small brewers, and continuing on with their small production models. It's worth the expense, as the Craft beer carries a price premium. Even that however is now experiencing a backlash from millennial consumers, who are pushing back against brands that are mega-corporate owned.
With that in mind, in the distilled spirits industry Big-Alcohol is pushing for a "non-issue" of craft vs. mass production, by making it appear that they are in fact one in same, regardless of size or origin. This would have never happened (i.e. the consumer would have seen the difference) if not for actual start-up Craft distillers who are riding the Potemkin-Craft train, while they are waiting for their own spirits to mature. Of course there are also those who have no intent of ever actually producing anything, but that's a different story.
The New Craft Distillers are essentially driving the resurgence of the whiskey industry, and with it, carrying along Potemkin-distillers (both mega and new bottler/bubblers). But to what eventual end? Will the consumer see it for what it is ? Is the entire industry, both mega and small at risk, if there is no discernible difference between the two?
At the rate it's currently going, Big-Alcohol would probably be best advised to literally give away 10,000 PG to each of 500 Craft Distillers in the country, so those little "distilleries" would have a decent, aged product to sell under their own little brands. This would keep the Craft Spirits Distillery industry perceptually viable in the eyes of the consumer. That would allow Big-Alcohol to continue to flood the market with their own "Potemkin-Craft Labeled, same old products" at price points above and beyond what they have historically charged under their old brands.
As for aspirations of "running a nationally distributed product"? I don't even know what that means. I'm a distiller