Well warranted. Those that truly benefit from "competitions" are the sponsors. That being said, we did at least a half-dozen in our first 18 months. Nice to hand the "awards" to hang on bottles in the tasting room. We've gone back and tasted bottles from our early days. I was less than impressed. Get your sales & marketing ppl involved. Print up neck-hangers for distribution. Don't get a big head when awarded a "gold".